A chocolate bar in Fazer blue paper, wrapped in an ivory cotton sleeve with a gold-foil route
Deckhaus concept · Self-initiated · Fazer Blue

A Taste Can Travel

Nobody asked us to.

Story · object · gift system · film · launch
Enter the factory
The fact we found

In 1922, Fazer launched a milk chocolate made from a Swiss recipe. The founder’s father was born in Switzerland too. A recipe travelled north. We asked what would happen if the taste travelled back, and built the object that carries it: a gift for Finns who live far from home.

Station 01 · The fact Karl Fazer milk chocolate, the original Fazer Blue bar, opened with pieces broken off

A Swiss recipe.
A Finnish memory.

The recipe arrived as a gift to the Fazer family. The bar went on sale in Helsinki in 1922 and has been wrapped in blue ever since.

Product photo © Fazer Group · Annual Review 2022, p. 9
A snapped milk chocolate tablet on blue paper, crossed by a ribbon of gold foil

Some tastes don’t belong to a place. They carry it.

Station 02 · The route
Helsinki → Basel0 km

The recipe
travels back.

The gold route is foil pressed into a debossed channel, the same line that runs across the sleeve.

The film65 s · cut 1:1 for LinkedIn
Station 03 · The object
A chocolate bar wrapped in plain Fazer-blue paper, seen from above

Object
passport
No. 001

A cotton-paper sleeve that turns a chocolate bar into a travel document. Numbered, foil-stamped and made to be kept after the chocolate is gone.

Made in Finland. Carried abroad.
Station 04 · The archive
An aged recipe card beside fresh milk and broken chocolate
Milchschokolade→ Helsingfors
A Swiss recipe, in its own language
Station 05 · The press
Macro of ivory cotton paper with a blind-embossed globe and a gold foil line
Relief, foil and an ink stamp
Station 06 · The colour room
Fazer blue#15256B · fazer.com
Aged gold#CAA977
Cotton#F4EDE0
Milk chocolate#4B2E20
SwissAccent
Palette
Station 07 · The type case
Voltaire · the headline, after Fazer’s own
A taste can travel
Figtree · the voice
From Helsinki, with something familiar.
IBM Plex Mono · the data
60.1699° N · 24.9384° E → 47.5596° N · 7.5886° E
Typography
Station 08 · Dispatch
An open blue mailer with the sleeved chocolate bar and a handwritten-style card
For Aino · Basel, CH
From Helsinki,
with something familiar.
The gift system, for Finns abroad
Station 09 · Arrival
The sleeved bar on a windowsill above old European rooftops
Basel, somewhere above the Rhine
The production line
Off the line

One fact, every touchpoint.

01 · ObjectObject passport No. 001
The object passport sleeve on the bar, with spec callouts
Animated loop: the sleeve slides onto the bar
02 · MotionLoops for social
Animated loop: the gold route draws from Helsinki to Basel
The route still: 1,794 km
03 · LaunchLinkedIn carousel
Carousel cover: A taste can travel
Carousel page: Some tastes don’t belong to a place
Carousel close: Nobody asked us to
The sleeved bar on a windowsill in morning light

Home isn’t always a place. Sometimes, it tastes like one.

Self-initiated · 2026

Nobody asked
us to.

One fact → one tension → one object → one system

Obsessed with taste. Built on stories.

deckhaus
What we built
  1. 01StoryThe 1922 recipe, the Swiss-born founder’s father, and the idea of a taste that travels back.
  2. 02Object passportA numbered cotton-paper sleeve with hot foil, blind emboss and an ink stamp.
  3. 03Gift systemMailer, tissue and a card written for one person in Basel.
  4. 04Art directionStill life, macro and route imagery, typography and palette drawn from Fazer’s own.
  5. 05Film65 seconds with an original score, cut 1:1.
  6. 06LaunchA ten-page LinkedIn carousel and animated loops.

A Taste Can Travel is an independent, self-initiated concept by Deckhaus (Rodrigo García). It was not commissioned by, and is not affiliated with, Fazer. Product photo © Fazer Group, Annual Review 2022, p. 9; all other imagery was AI-generated and art-directed by Deckhaus for this concept.

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