Deckhaus Original · Clean energy
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Källa
One template. Endless posts.
Content system · Nordics · 202601 · The brief
A brand that publishes every week can’t be redesigned every week. Källa is a Nordic energy company we invented to show what a content system looks like when it is run by a team, not a studio: the identity, the photography direction and the templates that let marketing publish without opening a design brief.
02 · The system in motion50 s · 4:5
03 · The idea
Message first. Form second.
A grid, a dot and an italic accent. Photography of people, places and weather. Everything else is a slot the team fills — so post three hundred looks as considered as post one.
The identityInk#111311
Paper#EEF0E8
Lichen#B9CC4A
Moss#5E7A1E
Ember#F2603E
Plus Jakarta Sans · Message first
Power that works as hard as you do.
Geist Mono · Slots
Principle 01 · Clear · 06 / 11
Principles05 · In use
Fill, don’t design.
People, places, weather.
Brief it in one line. It already looks like Källa.
06 · What we built
- 01IdentityWordmark and dot, type pair, palette.
- 02Template libraryPosts, quotes, data and hiring formats — fill, don’t design.
- 03LinkedIn carouselAn 11-slide case carousel.
- 04Content calendarA month of posts mapped to the templates.
- 05MotionAnimated versions of the core templates.
Källa is a Deckhaus Original: a fictional company created by the studio. Imagery art-directed by Deckhaus.