Deckhaus Original · Tinned fish · export
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Lonja
Bought at dawn. Tinned by noon.
Conservas del Norte · 202601 · The brief
Five tins from five northern ports had to feel like one house — and make a buyer in Hamburg want all five. We wrote, drew and launched Lonja ourselves: identity, packaging, photography, a distributor deck, a stand, social and film. One direction, every touchpoint.
02 · The brand film53 s · cut for 4:5
03 · The idea
The fish market, not the museum.
Lonja is the Spanish word for the fish auction. Every label carries the port, the landing time and the weight — the honesty of the auction floor, set in a confident export typeface. The O in the wordmark is a tin seen from above, ring pull included.
The wordmarkCantábrico#14284A
Crema#F1E9D8
Tomate#D9573B
Aceite#E6B54A
Rosa#E8A99E
Alga#2E6E6B
Archivo Expanded · The tin
LONJA · 01
Fraunces italic · The table
Bought at dawn. Tinned by noon.
The range of five05 · In use
Packaging, deck, stand, social — one house.
Burela, 05:48. The label reads like a landing ticket.
Where every tin begins.
06 · What we built
- 01IdentityWordmark, linocut species, palette, typography.
- 02PackagingA five-product range with port, time and weight on every lid.
- 03PhotographyArt-directed still life, market and in-hand scenes.
- 04Distributor deckThe export pitch, in the brand’s own voice.
- 05Trade-fair standA booth that reads from the end of the aisle.
- 06Social & LinkedInLaunch posts and a 13-slide carousel.
- 07Brand film53 seconds, cut for 4:5.
Lonja is a Deckhaus Original: a fictional brand created by the studio to show the whole chain in one piece of work. Imagery art-directed by Deckhaus.