Client work · Fashion retail
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Mango
The Moment of Truth.
Leadership summit · Keynote system · 202601 · The brief
The most important morning of Mango’s year: leadership reads the year to the whole company. Five speakers, five topics, one stage — and it had to sound like a single voice, and look like Mango from the first second. After the board decks, they came back to us for it.
02 · The idea
One moment. Every speaker.
A hairline and a single terracotta point: the moment. It runs from the opening title to the last “Gracias”, through every chapter and every chart. Bodoni-cut headlines for the voice, a clean sans for the numbers, warm paper and ink for the ground.
The openingInk#161412
Paper#EFE8DD
Linen#E4DBCC
Stone#8D857A
The point#A23E22
Bodoni Moda · The voice
The Moment of Truth.
Inter Tight · The numbers
Chapter 02 · The product · 10:20
Speaker chapters04 · In use
Ten slides from the morning — opening to Gracias.
Designed for a twelve-metre wall, not a laptop.
05 · In their words
“Rodrigo is fast, has a great attitude and is the best at creating presentations with real impact. I always come back to him.”
Emilio Mosteiro · Mango
06 · What we delivered
- 01Keynote conceptThe Moment of Truth: one idea, carried by a hairline and a point.
- 02Master deckCovers, chapters, statements, data, product and closing layouts.
- 03Speaker decksEvery speaker’s slides designed or reviewed in the final style.
- 04Stage formatsVersions for the LED wall, confidence monitors and the room screens.
- 05Before thisBoard mid-year review and the quarterly product meeting decks.
Slides recreated for this case with illustrative figures and imagery; the originals stay with Mango. Mango is a trademark of its owner.