Deckhaus Original · Café du lac
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Seconde
Prenez une seconde.
Food & beverage · Genève · 202601 · The brief
A coffee bar on the quay in Geneva. Show anyone one piece — a cup, a bag, the awning — and they should place it on the shore of Lac Léman before they read a word. One line for the lake, one line for the jet, and an invitation to take a second.
02 · The brand in 28 secondsSilent film · tap to pause
03 · The idea
A jet of water over a horizon.
Geneva has one landmark everyone recognises: the Jet d’Eau, 140 metres of water over a flat lake. The mark is exactly that, drawn with two lines — a tapered jet and the horizon it rises from. It is also the steam off a cup.
The lockupLac#2F6F74
Brume#E7ECEA
Graphite#1F2224
Galet#CBC1B2
Bise#A9C6D2
Instrument Serif · Speaks
Prenez une seconde.
Familjen Grotesk · Martian Mono · Explains · counts
Espresso · 30 ml · 46°12′N
The horizon05 · In use
Cup, bag, kiosk, city — one horizon.
The kiosk, Quai du lac.
The bar, by the window.
Morning, by the railing.
06 · What we built
- 01Name & ideaSeconde: a second by the lake.
- 02IdentityThe jet mark, lockups, palette and type.
- 03CupThe horizon wraps the cup; the jet rises from it.
- 04PackagingMélange du quai, roasted in Geneva.
- 05La carteThe menu, framed by the window.
- 06Kiosk & awningTeal and mist, scalloped, readable from the water.
- 07Loyalty cardDix secondes: the tenth is on the house.
- 08PostersThree for the old town.
- 09PhotographyQuay, bar, product and street.
- 10FilmThe identity in motion, for the web and social.
Seconde is a Deckhaus Original: a fictional brand created by the studio. Imagery art-directed by Deckhaus.