Deckhaus Original · Respiratory care
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Souffle
Breathe. We’ll listen.
Respiratory care · Fribourg · 202601 · The brief
People with asthma don’t want another gadget to wear. They want to know how they slept — and their pulmonologist wants thirty nights on one page. Souffle sits on the nightstand and does both, so the brand had to say it in one breath.
02 · The case in 32 secondsSilent film · tap to pause
03 · The idea
The night, read in one line.
The light on the device is the o in the wordmark, and it breathes. The night becomes one line that runs through the app, the report, the keynote and the campaign. Onest for facts, Source Serif italic for care.
The wordmarkMidnight#10173A
Breath#B8B6FF
Dawn#FFC7A6
Linen#F5F2EC
Onest · Facts
A calm night.
Source Serif italic · Care
We’ll listen.
The system05 · In use
Presentation, product, launch, event — one brand.
Nothing to wear. Nothing to charge at night.
Thirty nights, one page, before the appointment.
Breathe. We’ll listen.
06 · What we built
- 01PositioningContactless respiratory care: Breathe. We’ll listen.
- 02IdentityBreathing wordmark, the breath line, Onest and Source Serif, midnight-to-dawn palette.
- 03Product & packagingDevice language, light behaviour and unboxing.
- 04App & reportMorning report, 30-night trends and the one-page physician report.
- 05LaunchKeynote, campaign and social.
Souffle is a Deckhaus Original: a fictional company created by the studio. Figures are illustrative. Photography and footage are generated and art-directed by Deckhaus.