Deckhaus Original · Lab automation
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Aliquo
The lab, run to the microlitre.
Lab automation · Basel · 202601 · The brief
Instrument makers sell specifications. Labs buy back their time. We built Aliquo around the hours a lab gets back when nobody has to pipette by hand — one sentence the engineer, the sales team and the scientist at the bench can all repeat.
02 · The case in 32 secondsSilent film · tap to pause
03 · The idea
The well plate is the layout.
Every lab already thinks in 8 × 12. Pages, screens and stands sit on the grid of a microplate, wells carry data and status, and amber means a sample is in. The dot on the i is the first well.
The wordmarkPaper#F3F4F1
Plate#DDE1E4
Navy#1D3461
Ink#0B1B2B
Amber#FFB21E
Geist · Display & text
Hand over the routine.
Geist Mono · Data
PLATE 04 / 12 · 06:42:10
The system05 · In use
Presentation, product, launch, event — one brand.
At the bench, nobody counts wells any more.
Walk away at seven. Results by morning.
06 · What we built
- 01PositioningFrom instrument maker to the lab’s time partner — one line for every audience.
- 02IdentityWordmark, the amber well, the 8 × 12 grid, Geist type pair, palette.
- 03Product languageInstrument interface principles and screens.
- 04Launch keynoteA 24-slide narrative for sales and stage.
- 05Stand & socialCongress stand concept, recruitment and launch posts.
Aliquo is a Deckhaus Original: a fictional company created by the studio to show how we work. Photography and footage are generated and art-directed by Deckhaus.