Deckhaus Original · Construction systems

Gneis

Built to hold.

Construction systems · Zug · 2026
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01 · The brief

The site manager buys software. The crew buys a drill. The CFO buys uptime. Gneis sells all three as one promise — and the brand has to hold under pressure, like the Swiss rock it is named after.

02 · The case in 32 secondsSilent film · tap to pause
03 · The idea

Width is the voice.

Archivo at three widths: expanded for the brand, regular for the product, condensed for the spec sheet. Three bands, like the layers of gneiss. Graphite, cobalt, concrete — and a signal yellow for five per cent of anything, at most.

Gneis — The wordmarkThe wordmark
Dust#EDEBE6
Concrete#C9C6BF
Graphite#17181A
Cobalt#2747FF
Signal#E9FF3B
Palette
Archivo 125 · The brand
BUILT TO HOLD.
Archivo 75 · Plex Mono · The spec
GN-RH 36 · #0418 · 92 %
Typography
Gneis — The systemThe system
04 · The system
05 · In use

Presentation, product, launch, event — one brand.

01 · PresentationLaunch keynote
Gneis — Launch keynote
02 · ProductFleet app
Gneis — Fleet app
03 · PresentationSite reporting
Gneis — Site reporting
04 · LaunchCampaign
Gneis — Campaign
05 · EventTrade-fair stand
Gneis — Trade-fair stand
Gneis — Trade-fair stand
Overhead, all day.

Overhead, all day.

Every tool, on one screen.

Every tool, on one screen.

06 · What we built
  1. 01PositioningFrom selling tools to selling certainty on site: Built to hold.
  2. 02IdentityFoliation mark, Archivo at three widths, graphite / cobalt / concrete.
  3. 03Product familyDesign language for housings, batteries and packaging.
  4. 04SoftwareFleet app and site-reporting screens.
  5. 05LaunchKeynote, campaign and trade-fair stand.

Gneis is a Deckhaus Original: a fictional company created by the studio. Photography and footage are generated and art-directed by Deckhaus.

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