Deckhaus Original · Dermatological science
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Sérac
Skin, measured.
Dermatological science · Lausanne · 202601 · The brief
A brand the dermatologist recommends and the patient wants on the shelf. Two audiences, one promise: every claim comes with one page of evidence. A glacier moves slowly and leaves a precise record. So does Sérac.
02 · The case in 32 secondsSilent film · tap to pause
03 · The idea
Skin, measured.
Newsreader for what we believe, Hanken Grotesk for what we can prove. Contour lines — the glacier’s map and the skin’s layers — carry the system. The accent on the é is a crevasse.
The wordmarkGlacier#F2F1EC
Ice#C9DDE3
Clay#D8B9A4
Stone#A29D94
Moraine#2B302E
Newsreader · What we believe
Skin, measured.
Hanken Grotesk · What we can prove
Barrière · Crème réparatrice · 50 ml
The system05 · In use
Presentation, product, launch, event — one brand.
Three products. Nothing the skin doesn’t need.
Real skin, no retouching. A promise is a standard.
06 · What we built
- 01PositioningEvidence-first dermatology: Skin, measured.
- 02IdentityWordmark with the crevasse accent, contour system, Newsreader and Hanken Grotesk.
- 03PackagingA range architecture and labels for three products.
- 04Medical launchDermatologist deck, evidence-page format and congress stand.
- 05Campaign & webPortrait campaign and product pages.
Sérac is a Deckhaus Original: a fictional brand created by the studio. Product claims are illustrative. Photography and footage are generated and art-directed by Deckhaus.