01 · Deckhaus service
Brand strategy & identity
Strategy first. Then a name, a mark and a system strong enough to carry a brand into every room it enters.
A brand is a decision before it is a logo.
We start where the business starts: who you are for, what you stand for and what you will never say. Positioning and narrative come first, so every mark, colour and word that follows has a reason a board can repeat.
Then we build the system — not a logo on a white page, but the cup, the bag, the deck, the stand and the post, designed together so the brand looks like itself everywhere.
Brand strategy
Audience, positioning, promise and proof — written so a board can repeat it.
Naming & narrative
Names that travel, and the story that explains them in one breath.
Identity systems
Mark, type, colour, grid and imagery, built to scale from a tin to a stage.
Packaging
Ranges and families that read from the end of the aisle.
Photography direction
A visual voice your team can brief in one line.
Guidelines & toolkits
The rules and templates that keep it right after we hand it over.
The work, carried end to end.
Souffle
See the case →Contactless breathing care: device, app, physician report and launch.
Sérac
See the case →Dermatological science for the specialist and the patient.
Aliquo
See the case →Lab automation from Basel, from positioning to the congress floor.
Gneis
See the case →Construction tools, anchors and software as one brand.
Seconde
See the case →A coffee bar you could only find in Geneva — named, drawn and opened.
Lonja
See the case →A Spanish premium tinned-fish brand, built for export from the first sketch.
Four steps. One small team, start to finish.
Every project is led by Rodrigo García, founder and creative director. You work with the people who design the work.
Strategy
Interviews, market and audience. One page of positioning everybody signs.
Direction Room
Three complete routes on the table. You choose a direction, not a font.
System
The chosen route built out across every touchpoint that matters on day one.
Rollout
Guidelines, templates and files — and us on call for the first launches.